“Sportsmarketing is an art not a science”

– Phil Knight

FOUNDED December 2020
BASED Cologne, Germany

Athletic Interest is a Cologne-based media company and production studio with a unique perspective on storytelling and the business of sports. We are best known for our animated video essays on YouTube, but engage in information design projects of all kind.

Our mission is to entertain, inform and inspire athletes around the world through the power of storytelling, reflecting the iconic brands, creative minds and competitive ethos of sports.

We want to empower you to look behind the scenes of the playing field, adding context and clarity to the fast-paced world of sports media.

Our in-house team consists of researchers, writers, designers, animators, voice actors, sound designers and producers.

We value quality over quantity.

For the love of sports.